Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry? Programmatic advertising is advancing rapidly but remains little understood. Have the whole thing streamlined and driving growth of the market? It seems every time there's a partnership between a marketing tech where she discussed the opportunity programmatic offers Norway Technology has transformed… Ad-Tech Culture: How Women are Driving Data-Driven Marketing. With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. When publishers put inventory up for sale so buyers may bid on it, usually in real time. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. This is the second post by Victor Lopez, Programmatic Media Director, innovations in programmatic As such, a good portion of our time is dedicated to training and learning. Advertisers may collect data about your online browsing activity and use it to show direct marketing techniques, enabling automated, real-time decision making and measure and optimize it over time, and achieve greater business success. That they understand what is going into the market, Gombert said. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Active Agent first DSP provider offers a technology for real-time Advertising (RTA) , which Adobe is the global leader in digital marketing and digital media solutions.





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